First, prepare your fruit. Wash and hull the strawberries, removing the green tops. If the berries are particularly large, slice them in half; smaller ones can be left whole.
In a large, heavy-bottomed pot or enameled kettle, combine the prepared strawberries, sugar, and fresh lemon juice.
Place the pot over very low heat.
Stir gently and frequently with a wooden spoon until the sugar has completely dissolved and the mixture looks like a clear, glossy syrup.
Do not rush this step.
Once the sugar is dissolved, turn the heat up to high.
Bring the mixture to a full, rolling boil, stirring constantly to prevent scorching. The jam will foam and spit, so be careful.
Boil hard for 15-20 minutes, stirring gently. The time will vary based on the pectin in your fruit.
When the jam starts to make thick 'plopping' sounds and the bubbles slow down, it's time to test for a set.
Remove the jam from the heat once it has set.
Let it rest for 5-10 minutes, skimming off any foam from the surface. This helps the fruit distribute evenly in the jars.
Carefully ladle the hot jam into hot, sterilized jars, leaving about ¼ inch of headspace at the top. Wipe the jar rims clean with a damp cloth to ensure a perfect seal.
Seal the jars immediately with sterilized lids. Label with the date and store in a cool, dark, and dry place.
Don't reduce the sugar or lemon juice. Sugar is crucial for preservation and setting, while the acid in the lemon juice activates the natural pectin in the strawberries, ensuring a good set and a bright flavor.